The Convenience Revolution
- Author Shep Hyken
- Narrator Timothy Andrés Pabon
- Publisher Ascent Audio
- Run Time 4 hours and 41 minutes
- Format Audio
- Genre Behavioural economics, Business and Management, Customer services, Sales and marketing.
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What to expect
What about the minibar in your hotel room? That's convenient too . . . but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel's mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient.
This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers.
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