Critics Review

• A smart, readable account of the unexpected scientific principles that drive success.

  The Financial Times

• This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person

  Nassim Nicholas Taleb, bestselling author of Skin in the Game

• It’s rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers

  Geekwire

• A fascinating new book

  Bloomberg Businessweek

• Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success.

  Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University

• In his new book, Laszlo Barabási delights us with the stories and mechanisms that explain success in our achievement-obsessed society

  Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab

• Barabási will indelibly transform the way we all think about success

  Alex Pentland, author of Social Physics and Toshiba Professor at MIT

• The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási’s and other scholars’ “eureka moments” and research findings to extract scientific principles and actionable insights for achieving success

  Science

• A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways

  Nature