The Formula

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What to expect

This is not just an important but an imperative project' – Nassim Nicholas Taleb, bestselling author of The Black Swan

Master the science of success with The Formula, the ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.

Ever wondered about the silent laws at play behind every successful venture? In The Formula, Albert-László Barabási, a preeminent voice in the science of networks, shares the profound scientific rules that determine who truly excels and why.

Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of Kind of Blue to Marcel Duchamp and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.

Discover the five intrinsic laws that govern success and learn to wield them to your advantage. The Formula offers unique, scientifically grounded perspectives on success in today's ever-evolving landscape.

Critics Review

A smart, readable account of the unexpected scientific principles that drive success.

The Financial Times

This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person

Nassim Nicholas Taleb, bestselling author of Skin in the Game

It’s rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers

Geekwire

A fascinating new book

Bloomberg Businessweek

Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success.

Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University

In his new book, Laszlo Barabási delights us with the stories and mechanisms that explain success in our achievement-obsessed society

Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab

Barabási will indelibly transform the way we all think about success

Alex Pentland, author of Social Physics and Toshiba Professor at MIT

The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási’s and other scholars’ “eureka moments” and research findings to extract scientific principles and actionable insights for achieving success

Science

A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways

Nature

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