How do great organizations go from paper to profit? What are the secrets to sound, lucrative decision-making? And how can you analyze executive and company performance for smarter investing—as a leader or a shareholder? In The Founder Effect, Lawrence Lam identifies the intangible elements that drive the success behind outstanding global companies.



Backed by behavioral psychology, case studies, and examples from some of the world's most iconic brands, The Founder Effect shows you how to uncover a business's potential for profit. This handbook presents a compelling three-pillar framework, giving you the tools you need to evaluate track record, assess motivation, and go beyond marketing spin to uncover actual progress.



● Understand the magic formula that generates success within executive management teams



● Uncover how intelligent organizational design supports a company, from people to productivity



● Review leadership judgement and uncover cognitive biases that influence decision-making



● Discover what motivates an executive team, from psychological ownership to incentive structures



● Ensure that an organization's leadership truly reflects its core values and culture