Listen to a sample
The Four
- Author
- Scott Galloway
- Narrator
- Jonathan Todd Ross
- Publisher
- Transworld
- Publish Date
- 5 October 2017
- Run Time
- 8 hours 32 minutes
- Format
- Audiobook
Not available in your country
We don't have the rights to sell this audiobook where you are. If it's already in your library you can still listen to it in My Books.
What to expect
Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Critics Review
-
Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon.
Wired
-
The Four is a fantastic, provocative book about where we are now and where we are going.
Huffington Post
-
Well argued and accessible... refreshingly clear-eyed
Brad Stone, author of The Everything Store
-
Full of sharp insights and unconventional views
Nature
See more reviews See fewer reviews
-
This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley
Times Literary Supplement
-
When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur
Vanity Fair
-
A big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies.
Business Insider, Best Business Books of 2017
-
Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner
Huffington Post
-
Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.
Calvin McDonald, CEO of Sephora
-
This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again
Jonah Berger, author of Contagious and Invisible Influence
User Reviews
No reviews yet.
Details
- Author
- Scott Galloway
- Narrator
- Jonathan Todd Ross
- Duration
- 8 hours 32 minutes
- Release Date
- 5 October 2017
- ISBN
- 9781473542112
- Format
- Audiobook
- Publisher
- Transworld
- Genre
- Business and Management, Economics
Synopsis
Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.