The Geek Way

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What to expect

Economist Best Books of the Year
Financial Times Business Book of the Month

Read by the author, Andrew McAfee, and Sean Patrick Hopkins. With a foreword by Reid Hoffman, co-founder of LinkedIn.

'A handbook for disruptors' – Eric Schmidt, former CEO of Google

We’re living in a time of amazing innovation, but we’re not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business – with extraordinary results.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.

'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' – Adam Grant, host of TED podcast Re: Thinking and No. 1 New York Times bestselling author of Think Again

Critics Review

Andy understands that we geeks haven’t just been creating new technologies in Silicon Valley — we’ve also been creating new and improved ways to run a company in a world permeated by tech. Here he distills what we’ve come up with. This book is a handbook for disruptors
Eric Schmidt, former CEO of Google
It's the most compelling analysis I've seen of what Silicon Valley has learned about building more effective organizations, and what they still have to learn
Think Again
By combining management theory, competitive strategy, the science of evolution, psychology, military history and cultural anthropology, McAfee has produced a remarkable work of synthesis that finally explains within a single unified theory — The Geek Way — the reasons why the tech startup approach has taken over so much of the world
The Start-Up of You
Companies that don’t follow The Geek Way will fall behind
Right Kind Of Wrong
In industry after industry, corporate boards are asking management what their plan is to thrive in an unsettled, fast-changing environment. The Geek Way contains among the best answers I've seen to this critical question
Dead Aid
I've worked closely with Andy for more than a decade. I'm blown away by this book. It's bold and original, relevant and rigorous, and immediately useful for any restless, curious innovator. In other words, for any geek
The Second Machine Age
Andrew McAfee's The Geek Way outlines what has become a critical advantage for the United States, for Silicon Valley, and for many companies. If you wish to understand the last twenty years of life, and probably the next twenty as well, this book is essential reading
Tyler Cowen, author of Big Business
A valuable guide for would-be economic, technical, and cultural disruptors
Kirkus
McAfee embraces the definition of geekiness as obsessive and celebrates the burning curiosity that drives inquiry into both the how and the why of solutions. This...will be a welcome addition to business collections in academic and public libraries
Booklist
For leaders wondering how to build a 21st-century organisation, The Geek Way encourages readers to rethink their notions of what is possible, and to reorient their thinking about what a company can — and should — be
The Financial Times book review

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