The Imagination Machine
- Author Martin Reeves, Jack Fuller
- Narrator Mike Cooper
- Publisher Ascent Audio
- Run Time 6 hours and 9 minutes
- Format Audio
- Genre Business and Management, Business strategy, Management decision making, Memory improvement and thinking techniques, Self-help, personal development and practical advice.
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What to expect
The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life.
Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success—especially during a crisis.
The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.
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