The automotive industry is the motor which drives many western economies: in Germany, for instance, it employs around 1.5 million people. As the digital transformation gathers pace, however, this pillar of the economy will, just like various other industries, need to wholly reinvent itself. This book is about the multitude of challenges this epochal change will entail. Blending a fictional storyline with factual information, it takes readers on a journey to the key locations of the digital transformation while explaining how it is happening and what it means. Readers can also expect a wealth of concrete recommendations of relevance to leading figures shaping the future of industry. Rich in facts with entertaining moments along the way, this book is a genuine thought-leadership piece written for hands-on people. THE IN.CAR.NATION CODE EXPLAINS: C-reating digital user value - Turning products into digital experiences; O-perating in learning cycles - Making agile cycles out of linear processes: D-esigning bi-modal organisations - Bringing scaling and innovation together: E-volving leadership techniques - Ushering in the era of post-heroism.