The Invisible Promise
- Author Harry Beckwith
- Narrator Malcolm Hillgartner
- Publisher Ascent Audio
- Run Time 7 hours and 17 minutes
- Format Audio
- Genre Advice on careers and achieving success, Business and Management, Personnel and human resources management, Sales and marketing, Self-help, personal development and practical advice.
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What to expect
It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.
Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing—and indeed any marketing—might work at all.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
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