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The Invisible Touch by Harry Beckwith

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The Invisible Touch

Author
Harry Beckwith
Narrator
George K. Wilson
Publisher
Recorded Books, Inc.
Publish Date
22 August 2014
Run Time
5 hours 39 minutes
Format
Audiobook
Genre
Memoirs
$13.95

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What to expect

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

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Details
Author
Harry Beckwith
Narrator
George K. Wilson
Duration
5 hours 39 minutes
Release Date
22 August 2014
ISBN
9781490645339
Format
Audiobook
Publisher
Recorded Books, Inc.
Genre
Memoirs

Synopsis

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

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