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The Jobs To Be Done Playbook
- Author
- Jim Kalbach
- Narrator
- Tom Parks
- Publisher
- Ascent Audio
- Publish Date
- 28 May 2024
- Run Time
- 8 hours 10 minutes
- Format
- Audiobook
What to expect
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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Details
- Author
- Jim Kalbach
- Narrator
- Tom Parks
- Duration
- 8 hours 10 minutes
- Release Date
- 28 May 2024
- ISBN
- 9781663735423
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Behavioural economics, User interface design and usability, Digital and information technologies: social and ethical aspects, Technical design, Product design
Synopsis
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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