The Jobs To Be Done Playbook
- Author Jim Kalbach
- Narrator Tom Parks
- Publisher Ascent Audio
- Publish Date 28 May 2024
- Run Time 8 hours and 10 minutes
- Format Audio
- Genre Behavioural economics, Digital and information technologies: social and ethical aspects, Product design, Technical design, User interface design and usability.
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What to expect
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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