The Language of Sales

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What to expect

“Don’t be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.” —Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to: Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication.

If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

Critics Review

  • “Don’t be fooled by the title—The Language of Sales goes far beyond the selling process. The authors adeptly share current, in-depth and very practical examples that can easily be adapted by both novice and experienced professionals. Highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.

    Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar "In The Language of Sales Tom Hopkins does far more than impart sales knowledge. He takes you on a journey that will transform you and your ability to communicate, persuade, and sell. If you want to become a master salesperson, then buy Tom's new book, study it, and apply all you'll learn, starting today!
  • I have known Andy for almost 20 years. During that time he has brought high-level sales and leadership training to not only our staff, but also to countless agents we serve throughout the United States.

    Paul Hohlbein, President, Builders and Tradesmen's Insurance Services, Inc.
  • Selling with integrity can lead to incredible outcomes in not only your business life, but also your personal life. If you want to learn to do that from two masters, look no further than Tom Hopkins and Andy Eilers and the knowledge they have shared in this book. I highly recommend it.

    Nick Nanton, EMMY® Award Winning Film & Broadway Director/Producer, Wall Street Journal Best-Selling Author, Global Shield Humanitarian Award Recipient
  • I’ve benefitted from Andy’s sales leadership and sales training skills for over a decade. Andy’s question based sales techniques drove our agency revenue during a particularly challenging time in the economy, and is key to our ongoing success.

    Doug Lindley, President, First Service Insurance
  • This is a wonderful book, destined to be a sales classic, loaded with practical ideas you can use immediately to increase your sales in any market.

    Brian Tracy, CEO of Brian Tracy International
  • If you’re like me, you’ve noticed that the business landscape has been changing at an accelerated rate. The Language of Sales is the most real and relevant approach to sales that’s in touch with how people choose to conduct business today. It’s impeccably researched and backed by hard-hitting examples – all based on decades of delivering results for clients.

    TR Garland, Wall Street JournalAward Winner and #1 Bestselling Author of Building the Ultimate Network

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