The Language of Sales

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What to expect

“Don't be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.” —Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to: Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication.

If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

Critics Review

  • “There’s no doubt about it. Effective communication skills are the most critical tool in every salesperson’s arsenal. Tom Hopkins and Andrew Eilers show you how to uplevel your skill so you can maximize every client communication through The Language of Sales.”

    Bert Martinez, Marketing Consultant and Bestselling Author of Dominating Your Mind

  • “Sales are made or not made based on what you say AND how you say it. Implement the advice of Tom Hopkins and Andy Eilers in The Language of Sales to build stronger relationships with clients and close more business.”

    Wendy Weiss, The Queen of Cold Calling™

  • “Tom Hopkins is already renowned as the master of sales phraseology. This book breaks the myth of typical ‘sales speak’ and clearly and powerfully provides us with a sales language to accelerate the success of those new to the profession of selling and to advance the effectiveness of veteran sales champions. This is a must-read for anyone in selling.”

    Michael Norton, Chief Revenue Officer, Eventus Solutions Group, President of the Zig Ziglar Corporate Training Solutions Team, Former Executive Vice President of Sandler Training

  • “My friend and colleague Tom Hopkins has been teaching people to speak the language of sales ever since I first became a speaker. I admire him greatly and recommend his wisdom to anyone seeking to succeed in business. Your words reflect your thinking and words you choose also shape your thinking. Let This book guide you to The Language of Sales.”

    Jim Cathcart, CSP, CPAE, author of 19 books including Relationship Selling™, Inducted into the Sales & Marketing Hall of Fame 2012

  • “Hopkins and Eliers have synthesized and updated the most critical points of success in selling. Whether you’re just starting out or a veteran pro, put this book in your car and read it with your latte—Every. Single. Day.”

    Wendy Lipton-Dibner, MA, International Bestselling Author, President and CEO, Professional Impact, Inc.

  • “If you’re like me, you’ve noticed that the business landscape has been changing at an accelerated rate. And one such Sales Expert who’s adapted best to the ever-changing environment is Tom Hopkins. His new book The Language of Sales written with Andrew Eilers is the most real & relevant approach to sales that’s in touch with how people choose to conduct business today. It’s impeccably researched and backed by hard-hitting examples—all based on decades of delivering results for clients.”

    TR Garland, Wall Street Journal Award Winner and #1 Bestselling Author of Building the Ultimate Network

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