The Marketing Edge for Filmmakers
- Author Katherine Macdonald
- Narrator Daniel Henning, Rachel Perry
- Publisher Tantor Media, Inc
- Publish Date 14 January 2025
- Run Time 12 hours and 37 minutes
- Format Audio
- Genre Film scripts and screenplays, Filmmaking and production: technical and background skills, Sales and marketing, Screenwriting techniques.
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What to expect
In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
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