The Myths of Innovation

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What to expect

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations—truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein's discovered E=mc2 or Tim Berner Lee's developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations.



Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite its lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you'll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did—and what you need to do to be an innovator yourself.

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