The Next Dimension
- Author Tom Emrich
- Narrator Stacy Carolan
- Publisher Ascent Audio
- Publish Date 25 March 2025
- Run Time 7 hours and 17 minutes
- Format Audio
- Genre Advertising, Information technology industries, Sales and marketing.
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What to expect
Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage "Generation AR," and move beyond traditional ads with immersive campaigns that are cocreated with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.
The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.
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