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The One and the Ninety-Nine by Luke Burgis

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The One and the Ninety-Nine

Author
Luke Burgis
Narrator
Luke Burgis, Shahjehan Khan
Publisher
Pan Macmillan
Publish Date
18 June 2026
Run Time
7 hours 15 minutes
Format
Audiobook
Genre
Psychology: the self, ego, identity, personality, Assertiveness, motivation, self-esteem and positive mental attitude, Advice on careers and achieving success

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What to expect

‘Burgis shows you how to be authentically yourself’ – Kim Scott, bestselling author of Radical Candor

‘A compelling exploration of how to develop a healthier sense of self . . . timely and much-needed’ – Anne-Laure Le Cunff, neuroscientist and author of Tiny Experiments

It’s not hard to find your tribe. The real challenge today is not losing yourself within one.

We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence.

The One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives.

Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many.

Burgis offers us a powerful call to action, and a guide to:

- Rejecting passive conformity.
- Rediscovering the depth of your personality.
- Choosing a life that is both truly personal and deeply connected.

Live freely, and comfortably. Be the One, not the Ninety-Nine.

‘A guide to living with virtue in the hardest circumstances, and finding deep joy’ – Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author

‘Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it’ – Tyler Cowen, author of The Complacent Class

Critics Review

  • The strength of the team is the self. The strength of the self is the team. Burgis shows you how to be authentically yourself and consider the impact you're having on others so you can do your best work and build your strongest relationships

    Kim Scott, bestselling author of Radical Candor and Radical Respect

  • The One and the Ninety-Nine offers a compelling exploration of how to develop a healthier sense of self in an age of social contagion and fragmented identities. A timely and much-needed book

    Anne-Laure Le Cunff, neuroscientist and author of Tiny Experiments

  • Luke Burgis shares a story of tragedy and loss, and how it led to a life of compassion and hope. The One and the Ninety-Nine is a guide to living with virtue in the hardest circumstances, and finding deep joy

    Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author

  • Burgis shows us how to resist the siren call of false identification, which targets us every moment of every day from all our devices. Joining his own experience to the testimony of the ages, he reveals how we discover our true selves in a personal response to the call of the good and the beautiful

    Michael Clune, author of Pan

See more reviews
  • Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it

    Tyler Cowen, author of The Complacent Class

  • A book about the problem beneath all our other problems: how to become a person capable of truth, courage and belonging in a culture that dissolves all three. Burgis manages to be both humane and unflinchingly honest, which is not only rare, but invaluable

    Katherine Dee, internet culture reporter

  • The One and the Ninety-Nine is nothing short of courageous. Luke Burgis has risked much in his boldness of form and content, in making it personal. In a time when the stakes could hardly be higher, this book could lead you to great rewards. Take it personally

    Andrew McLuhan, founder of the McLuhan Institute

  • Developing a healthy truth-seeking identity in an age of both isolation and digital saturation based on tribal identities is rapidly becoming a core issue for young people. The One and the Ninety-Nine is a guide for both individuals and parents on how to foster one through healthy relationships

    Michael Strong, founder of the Socratic Experience, author of The Habit of Thought and Be the Solution

  • A warm, wonderful account of how to develop a healthy self – based in community – for the age of digital distraction. It combines personal reflections from key transitions with longer-term principles on how to live a satisfying life

    Magatte Wade, entrepreneur and author of The Heart of the Cheetah

  • A spellbinding read

    Adam Grant, bestselling author of Originals and Think Again on Wanting

  • I love the book

    Ryan Holiday, bestselling author of Ego Is the Enemy on Wanting

  • Luke Burgis has produced the go-to book

    Tyler Cowen, author of The Complacent Class on Wanting

  • His prose is punchy. His anecdotes are entertaining . . . part philosophical tract, part self-help guide

    Christina Patterson, The Sunday Times on Wanting

  • Fascinating. A very well-written and well-conceived book

    Sebastian Junger, author of Tribe

  • 'This is the best book on the problem of self and community written so far in the 21st century.' - National Review

    http://nationalreview.com/magazine/2026/10/the-art-of-self-help-in-a-self-absorbed-era/?utm_source=PANTHEON_STRIPPED&utm_medium=PANTHEON_STRIPPED&utm_campaign=PANTHEON_STRIPPED&utm_content=PANTHEON_STRIPPED&utm_term=PANTHEON_STRIPPED&

User Reviews

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Details
Author
Luke Burgis
Narrator
Luke Burgis, Shahjehan Khan
Duration
7 hours 15 minutes
Release Date
18 June 2026
ISBN
9781035097791
Format
Audiobook
Publisher
Pan Macmillan
Genre
Psychology: the self, ego, identity, personality, Assertiveness, motivation, self-esteem and positive mental attitude, Advice on careers and achieving success

Synopsis

‘Burgis shows you how to be authentically yourself’ – Kim Scott, bestselling author of Radical Candor‘A compelling exploration of how to develop a healthier sense of self . . . timely and much-needed’ – Anne-Laure Le Cunff, neuroscientist and author of Tiny ExperimentsIt’s not hard to find your tribe. The real challenge today is not losing yourself within one.We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence.The One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives.Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many.Burgis offers us a powerful call to action, and a guide to:- Rejecting passive conformity.- Rediscovering the depth of your personality.- Choosing a life that is both truly personal and deeply connected.Live freely, and comfortably. Be the One, not the Ninety-Nine.‘A guide to living with virtue in the hardest circumstances, and finding deep joy’ – Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author‘Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it’ – Tyler Cowen, author of The Complacent Class

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