The Power of Fifty Bits

Author Bob Nease
Narrator Qarie Marshall
Publisher Dreamscape Media
Run Time 5 hours and 26 minutes
Format Audio
Genre Advice on careers and achieving success, Behavioural economics, Management decision making.

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What to expect

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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