The Power of Not Thinking

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What to expect

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021

Have you ever relied on your hand to remember your pin rather than your memory?

Or acted out a golf stroke before going for it?

Or listened to your gut on a big decision?

In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in every area of our lives.

Drawing on his own experience working with some of the world’s leading industry experts and looking at a range of real-life examples and cutting-edge science, Roberts explains the various ways in which our body acquires, retains and employs information and why we should learn to trust the instincts that inform the most crucial decisions and actions in our lives.

The Power of Not Thinking shows why humans are capable of far more than we are currently led to believe.

We just have to stop thinking and start trusting our bodies.

Critics Review

  • Embodied habits matter deeply, as illustrated powerfully in Roberts’ timely new book.

    Financial Times
  • A humanistic perspective on tech

    Maria Bezaitis, Intel
  • An incredibly thoughtful and thought-provoking book about the power of not over-thinking

    Charles Leadbeater, social innovator and author
  • ‘Has the potential to change the way you think about understanding people’

    Martha Cotton, Fjord/Accenture
  • Roberts shows us that our bodies, as well as our minds, have a vital role to play in the contribution that human beings make

    Stefan Stern, author of How To Be A Better Leader
  • An excellent and delightfully readable book

    Christian Madsbjerg, Professor of Applied Humanities

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