The Product Innovator’s Handbook
- Author Gethin Roberts
- Narrator Gethin Roberts
- Publisher Practical Inspiration Publishing
- Publish Date 9 May 2023
- Run Time 3 hours and 27 minutes
- Format Audio
- Genre Business and Management, Business innovation, Entrepreneurship, Product design, The Arts.
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What to expect
Why do some physical products succeed and others fail?
When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.
However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.
Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.
Critics Review
Has a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs.
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