How does true social change occur? In this brilliant book filled with insightful analysis and colourful storytelling, Gal Beckerman shows that new ideas need to incubate through thoughtful discussions in order to create sustained movements. Today’s social media hothouses, unfortunately, tend to produce flash mobs that flame out. We need to regain intimate forms of communication if we want to nurture real transformation. Rarely does a book give you a new way of looking at social change. This one does.

Nothing is more powerful than an idea whose time has come, but how do ideas ever get to the point where their time has come? Ideas have to be conceived, improved, and accepted by people, and we know little about how this happens. The Quiet Before is a fascinating and important exploration of how ideas that change the world incubate and spread.

The Quiet Before is that rare book: arresting in its premise, supported by historical examples, and relevant to right now. Beckerman takes a close look at the media that led to the ‘changed minds’ of past revolutions, then challenges us to approach today’s media with new eyes. How can we make it serve our urgent human purposes-among these the rethinking of human equality and the possibility of democracy? I loved it.

Both deep and urgent, Beckerman revisits past revolutions from the perspective of the communication tools that enabled them, providing insight into how we can better navigate the promise and peril of the technologies shaping our current moment.

The Quiet Before is a remarkable, engrossing account of the subterranean routes by which historical change takes place, from the adoption of universal (male) suffrage to #MeToo, and an examination of the limitations of social media in achieving real social transformation. Gal Beckerman writes with lucidity and grace, folding a formidable amount of research and original reflection into a compulsively readable narrative. This is a riveting and timely book, one that should provoke heated Zoom conversations nationwide.

All the myriad events fashioned by humans to create the world’s history – be they wars or revolutions, artistic movements or responses to pandemics – have their points of origin in discussions, in discourses, in polemics, in simple statements nailed to church doors, in furtive comments uttered in basement bars, or in realizations made while waiting for traffic lights to change. In this wonderfully original and captivating book, Gal Beckerman reminds us that while natural events are so often announced with an unanticipated bang, human-made happenstances can more commonly trace their beginnings to little more than a cascade of gentle whispers.

What a beautiful and humane book. The Quiet Before is a tour de force page-turner of an intellectual adventure story,one that hopscotches from medieval Provence to pre-fascist Florence to 21st-century Charlottesville, with stops in Moscow, Cairo and many other exquisitely rendered settings in between. Beckerman is an infectious guide, wearing his learning lightly as he reveals some of the places and personalities that have incubated the ‘common world’ we now cohabit.

In this penetrating feat of the intellect,Gal Beckerman explains the long and complicated relationship between the envisioning of new principles and the realization of such principles in the form of social transformation. Deploying a stunningly diverse set of narratives,he builds up evidence that the process is long and slow and nuanced. We tend to vest our admiration for-or dismay about-the work of activists who turn ideas into actions, but in fact, it is those who conceive those ideas and those who gradually disseminate them who may be the greatest heroes. This book should be read by anyone interested in thinking.

We can’t imagine a better future because we can’t imagine anything much. Creativity will arise not from still greater frenzy, but from reflection on where we are and how we got here. Gal Beckerman shows the way.

The moment for this book is now as we navigate this new era of virtual interactions and wonder how we got here and where we’re headed.