The Shame Machine

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What to expect

Brought to you by Penguin.

Shame is being weaponized by governments and corporations to attack the most vulnerable. It's time to fight back


Shame is a powerful and sometimes useful tool. When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as best-selling author Cathy O'Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized -- used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programmes for people who are fundamentally unworthy?

O'Neil explores the machinery behind all this shame, showing how governments, corporations and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms -- all of which profit from 'punching down' on the vulnerable. Woven throughout The Shame Machine is the story of O'Neil's own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O'Neil dissects the relationship between shame and power. Whom does the system serve? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?

© Cathy O'Neil 2022 (P) Penguin Audio 2022

Critics Review

  • An engaging read . . . O’Neil lays out the ways in which shame drives problems such as obesity, drug addiction, poverty and political divides. She discusses how social media thrives on and is designed to encourage humiliation, and unpicks the many fallacies in how we think about shame

    New Statesman
  • Striking … O’Neil examines how the ‘shame industrial complex’ divides us and how we can develop a healthier, more forgiving version

    Financial Times
  • A unique and riveting look at a crucial yet little understood aspect of modern life

    Publisher's Weekly
  • A simple rejoinder to our digital phantasmagoria. . . O’Neil encourages readers to try to think more deeply not just about what shame is but what it might be for

    New York Times
  • What is the relationship between shame and power – and is shame being weaponised? Smart thinker Cathy O’Neil tackles the question in this book, exploring whether public shaming is becoming dangerous

    Evening Standard
  • In this trenchant, and at times heartbreaking, critique of the shame industrial complex, Cathy O’Neil lays bare how shame underpins the deep divides of modern society. But not all shame is bad, O’Neil contends — used correctly it can be a powerful tool to fight injustice

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