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The Split by Shaun Rein

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The Split

Narrator
Kevin Shen
Publisher
John Murray Press
Publish Date
5 December 2024
Run Time
8 hours 6 minutes
Format
Audiobook

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What to expect

A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S.

China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors.

Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought.

The Split analysis what the geo-political split between the US and China and China's turn towards socialism means for international firms. It explains why corporations in sectors such as semiconductors and AI should stay clear and relocate to other countries - like Vietnam, India and Mexico. Yet principally, it makes the case that for most sectors, China should remain the main growth driver for even the largest companies.

Expert from insights into China's national policy reforms and its rising middle class will help inform international strategies for companies around the world in sectors such as finance, consumer goods and auto. China will soon eclipse the United States as the world's largest economy and these companies will lose out if they do not know how to invest in China knowledgeably.

The Split presents a unique and informed case for why the time is definitely now to capitalize on trends in China and create long-term opportunities for your business.

Critics Review

  • Shaun Rein is a consistently challenging thinker and essential guide for anyone trying to make money in complex Chinese markets. The Split should be essential reading for any foreign investor trying to understand how a new era of geopolitical upheaval is going to make that task harder still.

    James Crabtree, author of The Billionaire Raj

  • Shaun Rein's The Split is a highly readable and richly detailed field guide to foreign business opportunities in China during an era of heightened geopolitical rivalry with the U.S. and accompanying shifts in economic policies and regulation on both sides. Drawing on many years of on-the-ground experience and myriad interviews, Rein offers a nuanced account of which sectors remain promising, which do not and where new challenges may lurk.

    Jacques deLisle, Director, Center for the Study of Contemporary China, University of Pennsylvania

  • Based on decades of residing and researching the economic environment and policy making process of the Chinese central government, this book is a must-read for anyone interested in learning more about China's complex political and economic landscape. It presents a well-informed and in-depth analysis of the evolving and complex environment in China, and the challenges and opportunities for foreign investors posed by the growing geo-political tension and trust deficit between Washington and Beijing.

    Ambassador L. Albert Mariner, Somoa's Ambassador to China

User Reviews

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Details

Author
Shaun Rein
Narrator
Kevin Shen
Duration
8 hours 6 minutes
Release Date
5 December 2024
ISBN
9781399816427
Format
Audiobook
Publisher
John Murray Press
Genre
International business, International economics, Political economy

Synopsis

A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S.China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors. Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought. The Split analysis what the geo-political split between the US and China and China's turn towards socialism means for international firms. It explains why corporations in sectors such as semiconductors and AI should stay clear and relocate to other countries - like Vietnam, India and Mexico. Yet principally, it makes the case that for most sectors, China should remain the main growth driver for even the largest companies. Expert from insights into China's national policy reforms and its rising middle class will help inform international strategies for companies around the world in sectors such as finance, consumer goods and auto. China will soon eclipse the United States as the world's largest economy and these companies will lose out if they do not know how to invest in China knowledgeably. The Split presents a unique and informed case for why the time is definitely now to capitalize on trends in China and create long-term opportunities for your business.

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