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The Storytelling Edge
- Narrator
- Chris Sorensen
- Publisher
- Ascent Audio
- Publish Date
- 30 May 2018
- Run Time
- 4 hours 16 minutes
- Format
- Audiobook
What to expect
Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
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Details
- Author
- Shane Snow, Joe Lazauskas
- Narrator
- Chris Sorensen
- Duration
- 4 hours 16 minutes
- Release Date
- 30 May 2018
- ISBN
- 9781469098784
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business and Management, Management and management techniques, Management: leadership and motivation, Business communication and presentation, Personnel and human resources management
Synopsis
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
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