The Strategy Book, 4th Edition

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What to expect

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.



What's new? The Speed Strategy edition includes tips, techniques, and tactics for using Mckeown's One-Page Speed Strategy. From running a strategy meeting to creating a strategy process, developing a culture of strategic thinkers, and everything in between, it will help you to create real-world strategies that deliver outstanding results.



The Strategy Book will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever-changing world.


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