The Ultimate Marketing & PR Book
- Author Eric Davies, Nick Smith, Brian Salter
- Narrator Richard Lyddon
- Publisher John Murray Press
- Publish Date 19 April 2018
- Run Time 10 hours and 50 minutes
- Format Audio
- Genre Sales and marketing management.
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What to expect
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
(P)2018 Hodder & Stoughton Limited
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