Listen to a sample
The Ultimate Marketing & PR Book
- Narrator
- Richard Lyddon
- Publisher
- John Murray Press
- Publish Date
- 19 April 2018
- Run Time
- 10 hours 50 minutes
- Format
- Audiobook
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What to expect
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
(P)2018 Hodder & Stoughton Limited
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Details
- Author
- Eric Davies, Nick Smith, Brian Salter
- Narrator
- Richard Lyddon
- Duration
- 10 hours 50 minutes
- Release Date
- 19 April 2018
- ISBN
- 9781473684003
- Format
- Audiobook
- Publisher
- John Murray Press
- Genre
- Sales and marketing management
Synopsis
THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.(P)2018 Hodder & Stoughton Limited
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