Traction

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What to expect

Brought to you by Penguin.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

‘Anyone trying to break through to new customers can use this smart, ambitious book’
Eric Ries, author of The Lean Startup

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

‘Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice’
Seth Godin, author of Linchpin

© Gabriel Weinberg 2015 (P) Penguin Audio 2022

Critics Review

  • Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book

    Eric Ries, author of The Lean Startup
  • The question every founder asks after shipping is always: how do I get traction? This book actually answers it

    Alexis Ohanian, cofounder of reddit
  • The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge

    Fred Wilson, partner at USV
  • Traction is a critical guide for entrepreneurs looking to grow and scale their businesses

    Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
  • This is a must-have, essential book if you want to be good at growth

    Aaron Ginn, Growth at StumbleUpon
  • Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

    Adam Kearney, Founder & CEO, Saunter

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