Listen to a sample
Traction
- Narrator
- Gabriel Weinberg
- Publisher
- Penguin Books Ltd
- Publish Date
- 7 April 2022
- Run Time
- 7 hours 24 minutes
- Format
- Audiobook
- Rating
- 5.0 (1 review)
Not available in your country
We don't have the rights to sell this audiobook where you are. If it's already in your library you can still listen to it in My Books.
What to expect
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
© Gabriel Weinberg 2015 (P) Penguin Audio 2022
Critics Review
-
Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
Eric Ries, author of The Lean Startup
-
The question every founder asks after shipping is always: how do I get traction? This book actually answers it
Alexis Ohanian, cofounder of reddit
-
The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge
Fred Wilson, partner at USV
-
Traction is a critical guide for entrepreneurs looking to grow and scale their businesses
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
See more reviews See fewer reviews
-
This is a must-have, essential book if you want to be good at growth
Aaron Ginn, Growth at StumbleUpon
-
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Adam Kearney, Founder & CEO, Saunter
-
Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments
Kevin Dewalt, Angel Investor
-
A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more
James Altucher, author of Choose Yourself.
User Reviews
Book 5.0
Narration 5.0
-
5.0 5.0
Great listen, very insightful and full of good ideas and examples.
jcrispin 2023-01-24
Details
- Author
- Gabriel Weinberg and Justin Mares
- Narrator
- Gabriel Weinberg
- Duration
- 7 hours 24 minutes
- Release Date
- 7 April 2022
- ISBN
- 9780241996935
- Format
- Audiobook
- Publisher
- Penguin Books Ltd
- Genre
- Entrepreneurship / Start-ups, Sales and marketing
- Rating
- 5.0(1 review)
- Narration
- 5.0(1 review)
Synopsis
Brought to you by Penguin.In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin© Gabriel Weinberg 2015 (P) Penguin Audio 2022
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.