Traction
- Author Gabriel Weinberg and Justin Mares
- Narrator Gabriel Weinberg
- Publisher Penguin Books Ltd
- Run Time 7 hours and 24 minutes
- Format Audio
- Genre Business and Management, Entrepreneurship, Sales and marketing.
Click to open directly in the xigxag app.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- £7.99
- £6.99
- £5.99
- £4.99
- £3.99
Listen to a sample
What to expect
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
© Gabriel Weinberg 2015 (P) Penguin Audio 2022
Critics Review
Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
The question every founder asks after shipping is always: how do I get traction? This book actually answers it
The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge
Traction is a critical guide for entrepreneurs looking to grow and scale their businesses
This is a must-have, essential book if you want to be good at growth
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Traction belongs on every startup founder’s bookshelf. I’m buying copies for the CEOs of my current angel investments
A common question I get is: ‘How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?’ Traction answers all of these questions and more
User Reviews
About xigxag
Enjoy the best audiobooks on xigxag, an innovative, user-friendly audiobook platform that makes it easy to find, purchase, and enjoy your favorite books in audio format. xigxag’s flexible pricing model offers bestselling audiobooks for less – affordable prices and the best audiobook deals with no subscription required. Give the perfect gift with our audiobook gift cards and in-app audiobook gifting options.
xigxag’s commitment to sustainability and ethical practices ensures a guilt-free listening experience from an exceptional digital book platform – an exciting alternative to big tech. Enjoy audiobooks from the only B Corp certified UK audiobook service and a leader in audiobook innovation.
Search effortlessly, read honest audiobook reviews evaluating both the book and the narration, and discover hidden gems. Download or stream top audiobook titles anytime, anywhere and get the best possible listening experience on the UK’s best independent audiobook app. Experience the future of audiobooks today.
Subscribe to our newsletter
Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.