Two Beats Ahead

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What to expect

Brought to you by Penguin.

‘Groundbreaking’ Amy Cuddy, bestselling author of Presence

‘A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future’ Deepak Chopra

Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat.

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In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity.

Drawing from first person interviews, you’ll learn the secrets of collaboration from Beyonc√© and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should ‘dare to suck’, understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.

A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how

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‘Inspiration for anyone looking to expand the reach of their creativity’ Tim Brown, author of Change By Design

‘Based on their course at Berklee, Michael and Panos show that a musician’s perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are’ David Kelley, founder of IDEO and the Stanford d.school

Critics Review

  • At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity

    Tim Brown, Chair of IDEO and author of Change By Design
  • All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!

    Kevin O'Leary Shark Tank Investor, Chairman O'Shares ETFs
  • What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet

    Scott Dadich, creator of Abstract, recipient of the National Design Award, former editor in chief of WIRED
  • For a long time researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities

    Deepak Chopra
  • How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician’s perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are

    David Kelley, founder of IDEO and the Stanford d.school
  • Two Beats Ahead is the first of its kind – a book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos Panay and Michael Hendrix show us exactly what we’re missing

    Amy Cuddy, social psychologist and bestselling author of Presence

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