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Digital Audiobook
UnSelling by Alison Kramer, Scott Stratten

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UnSelling

Author
Alison Kramer, Scott Stratten
Narrator
Scott Stratten, Alison Kramer
Publisher
Ascent Audio
Publish Date
27 January 2022
Run Time
6 hours 31 minutes
Format
Audiobook
Genre
Sales and marketing
$13.95

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What to expect

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation.  How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing

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Details
Author
Alison Kramer, Scott Stratten
Narrator
Scott Stratten, Alison Kramer
Duration
6 hours 31 minutes
Release Date
27 January 2022
ISBN
9781663705631
Format
Audiobook
Publisher
Ascent Audio
Genre
Sales and marketing

Synopsis

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing

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