We Were Yahoo!
- Author Jeremy Ring
- Narrator Marguerite Gavin
- Publisher Ascent Audio
- Publish Date 13 March 2018
- Run Time 7 hours and 33 minutes
- Format Audio
- Genre Biography: business and industry, Biography: general, Business and Management, Digital and information technologies: social and ethical aspects, Entrepreneurship, History of specific companies / corporate history, Impact of science and technology on society, Information technology: general topics.
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What to expect
At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google's Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo!
Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good.
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