What It Takes
- Author Raegan Moya-Jones
- Narrator Raegan Moya-Jones
- Publisher Penguin Books Ltd
- Publish Date 9 May 2019
- Run Time 6 hours and 20 minutes
- Format Audio
- Genre Advice on careers and achieving success, Autobiography: business and industry, Business communication and presentation, Entrepreneurship, Fashion and textile design, Gender studies: women and girls, Media, entertainment, information and communication industries, Sales and marketing, Small businesses and self-employment.
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What to expect
Penguin presents the audiobook edition of What It Takes written and read by Raegan Moya-Jones.
When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.
Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.
In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.
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