X-Book

When Does the Mind-Bending Start?

Get in the xigxag app
Already purchased

Click to open directly in the xigxag app.

This book is not purchasable in your country. Please select another book. Pre-order Buy Now £{{ price }} Send as a gift

Listen to a sample

What to expect

A Times Book of the Year

'Most underrated group? World of Twist.' - LIAM GALLAGHER
'They're a top band. No one could do what World of Twist do, except World of Twist.' - NOEL GALLAGHER
'They were such a special band, such a moment in time, and Gordon has written such a special book.' - JON RONSON

World of Twist: the greatest lost band of all time.

While fame, glory and untold riches seemed like an inevitability for World of Twist at the turn of the '90s, the universe was simply not ready for a group of retro futurists, psychedelic adventurers and cosmic tunesmiths.

Too late for Madchester, too early for Britpop and too much fun to pigeonhole, the band went on to face a demoralising string of near-misses and 'what could have been's, ultimately falling apart in a medley of incompatible drugs, musical contretemps, sartorial differences and all-round shoulder-shrugging apathy.

But they burned bright and left an indelible mark on everyone who looked deep into their light...

Now, in When Does the Mind-Bending Start?, co-founder, guitarist and principal songwriter Gordon King tells the incredible inside story of his time with World of Twist, revealing the jealousy, anguish and personal demons experienced by the clashing personalities of King and the band's late singer, Tony Ogden.

This is a memoir of tragedy and triumph, comedy and drama, demise and recovery.

Critics Review

‘They were such a special band, such a moment in time, and Gordon has written such a special book.’

Jon Ronson

‘Amazingly good: moving, funny and about everything – music, friendship, success, failure, loss, place and 1,000 other things. You won’t regret buying it and reading it.’

John Harris

‘The engaging narrative is rich in comedy, mundanity, fantasy, hubris and poignancy. 4/5’

Mojo

‘One of the most vivid, celebratory and honest books ever published about love for music. 4/5’

Record Collector

About xigxag and the x-book®

Discover the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed to simplify finding, purchasing, and enjoying your favourite books in audio format. Our flexible pricing model makes bestselling audiobooks affordable, offering the best audiobook deals without the need for a subscription. You can also give the perfect gift with our convenient audiobook gift cards and in-app audiobook gifting options.

A core differentiator of xigxag is our groundbreaking listen-and-read x-book® technology, which delivers a truly immersive digital book experience. This unique innovation seamlessly combines the audiobook, text, and images into a brilliant, integrated format, complete with exclusive audiobook features and a next-generation digital reading experience. Our growing x-book selection is easily discoverable by looking for the distinctive purple x-book® ribbon, or by simply filtering your search by ‘x-book’.

Beyond our technology, xigxag is committed to sustainability and ethical practices, ensuring a guilt-free listening experience from an exceptional digital book platform. As the only B Corp certified UK audiobook service, we stand as a leader in audiobook innovation and a compelling alternative to big tech. Our commitment extends to delivering extraordinary customer service, provided by our friendly UK support team.

Effortlessly search audiobooks, gain insights from honest audiobook reviews evaluating both the content and narration, and easily discover hidden gems. You can download or stream top audiobook titles anytime, anywhere, guaranteeing the best possible listening experience on the UK’s best independent audiobook app. Experience the future of audiobooks today.