Win with Advanced Business Analytics
- Author Jesse Harriott, Jean Paul Isson
- Narrator Stephen Bel Davies
- Publisher Ascent Audio
- Publish Date 6 November 2018
- Run Time 12 hours and 54 minutes
- Format Audio
- Genre Business and Management, Data mining, Databases, Information technology: general topics, Knowledge management.
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What to expect
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
Provides the essential concept and framework to implement business analytics
Written clearly for a nontechnical audience
Filled with case studies across a variety of industries
Uniquely focuses on integrating multiple types of big data intelligence into your business
Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
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