Winners

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What to expect

The Sunday Times no. 1 bestseller. How people succeed – and how you can, too.

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.

How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.

Critics Review

  • This book is a winning project in its own right… I was captivated with the simplicity of the messages and the rich illustrations learned from many lives . . . Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves.

    Huffington Post

  • Law firm leaders preparing for 2016 should read Winners by Alastair Campbell…Campbell tells a fine political anecdote and reports perceptively on interviews with captains of industry, but is most inspiring on sport… Books on strategy and team-working can be heavy-going but he maintains a light touch; and in Adam Smith’s words, gives us some of that “vicarious pleasure” derived from closely observing the “rich and great”.

    The Times

  • Compelling

    Guardian

  • You cannot read Alastair Campbell’s Winners and How They Succeed without being impressed by how many high achievers he knows. This is a handbook for anyone who would like to be like them

    Independent, Books of the Year

  • One of the most interesting people in Britain and this book is one of the most interesting about winners.

    Gavin Esler

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