Youtility for Accountants
- Author Jay Baer, Darren Root
- Narrator Darren Root, Jay Baer
- Publisher Ascent Audio
- Run Time 1 hour and 18 minutes
- Format Audio
- Genre Behavioural economics, Business and Management, Sales and marketing.
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What to expect
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
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