YouTubers

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What to expect

In YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars, author Chris Stokel-Walker delves into the world of YouTube influencers and the impact they have had on entertainment and media.

Focusing on the rise of YouTubers as a new breed of celebrities, Stokel-Walker explores the evolution of the platform from a simple video-sharing site to a powerhouse of influence and creativity.

Through in-depth interviews and research, Stokel-Walker uncovers the secrets behind the success of some of the biggest names in the YouTube community, from beauty gurus to gamers to vloggers. He examines the strategies they use to build their audiences, engage with fans, and monetize their content, shedding light on the inner workings of this rapidly growing industry.

YouTubers is a fascinating look at the changing landscape of entertainment in the digital age, where anyone with a camera and an internet connection can become a star.

Whether you're a fan of YouTube culture or simply curious about the future of media, this audiobook offers valuable insights into the world of online influencers and the impact they are having on our society.

Critics Review

No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled. – Taylor Lorenz, The Atlantic

For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world – and what it means for the rest of us. – Sam Parker, Esquire

Brilliant, witty and extraordinary… This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself. – Hussein Kesvani, MEL Magazine

If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant. – Simon Clark, YouTube

Both riveting and deeply analytical. Read it – but prepare to be shocked by how little you know about YouTube.’ – Jamie Bartlett, Demos

Have you heard of Hannah Hart, KSI, or Jake Paul? If you have, you’re probably under 25. If you haven’t, and you’re not eager to spend thousands of hours following links on YouTube (and are trained to prefer the polish of TV and film), Chris Stokel-Walker is here to explain it all for you. – Wendy M Grossman, ZDNet UK

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