xigxag Recognised as a Top Ethical Bookshop

+ Ethical Consumer Best Buy for Audiobooks

The guide rates and ranks 26 top UK bookshops, providing Best Buys, recommended brands, and which to avoid. Ethical Consumer helps consumers discover ethical businesses and includes alternatives to Amazon and its various book-selling brands (like Audible). The Magazine shines a powerful spotlight on purpose-driven challenger brands like xigxag.

Top Three Ranking

With an impressive score of 70 (out of 100), xigxag earned the top rating for audiobook platforms and the third highest rating among bookshops, behind Oxfam books and ebooks.com.

This recognition highlights xigxag’s key differentiators vs. legacy big tech options:

xigxag was recognised for its innovative pricing model and standing up for narrators against AI voice. Our company profile highlights how we’re also leading innovation for publishers, with our First Listen promotion platform.

Our CEO, Kelli Fairbrother, commented on the news: “We created xigxag to be a genuinely better, ethical alternative to the tech giants that dominate the audio world. To have Ethical Consumer, the gold standard in responsible shopping, not only include us but name us a ‘Best Buy’ is an incredible honour. It validates our belief that you don’t have to choose between a superior digital experience and ethical commerce.”

Thank you, Ethical Consumer!

We would like to thank Ethical Consumer for this recognition – and for the important work they do to inform customers how they can align their buying habits to their values. Their rigorous, independent endorsement is crucial for democratising ethical commerce, ensuring purpose-driven challenger brands gain the trust and visibility needed to compete with industry giants and drive market-wide change.

The guide also covers ethical online and local bookshops, the best options for ebooks and audiobooks, buying secondhand books, high street bookshops and how to support independent authors, publishers and bookshops.

Ethical Consumer is the UK’s leading alternative consumer organisation. Since 1989 they’ve been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.

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