All Marketing for change / Cause-related marketing Titles

Also class here: community-based marketing, social marketing, behaviour change marketing, purpose-driven marketing. Use for: works that look at how organisations, for-profit businesses or brands seek to both increase profits and to better society, in Also class here: community-based marketing, social marketing, behaviour change marketing, purpose-driven marketing. Use for: works that look at how organisations, for-profit businesses or brands seek to both increase profits and to better society, in accordance with corporate social responsibility, or works that look at integrating marketing concepts with other approaches to social change, or the application of marketing principles to enable social transformation. Use with: JP* codes for works about using this in politics or government, KN* codes for works looking at different industry sectors , etc

Can Marketing Save the Planet?

Michelle Carvill and Gemma Butler

Philanthropy Revolution

Lisa Greer and Larissa Kostoff

All Marketing for change / Cause-related marketing Titles

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