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A Branded World
- Author
- Michael Levine
- Narrator
- Lloyd James
- Publisher
- Blackstone Publishing
- Publish Date
- 26 June 2005
- Run Time
- 10 hours 23 minutes
- Format
- Audiobook
- Genre
- Sales and marketing
What to expect
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Critics Review
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“A terrific guide to the role that PR plays in marketing today.”
Al Ries, author, The Fall of Advertising and the Rise of PR
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“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
Jack Trout, author, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
Howard J. Rubenstein, President, Rubenstein Associates, Inc.
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“Full of useful pointers.”
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Details
- Author
- Michael Levine
- Narrator
- Lloyd James
- Duration
- 10 hours 23 minutes
- Release Date
- 26 June 2005
- ISBN
- 9781481599665
- Format
- Audiobook
- Publisher
- Blackstone Publishing
- Genre
- Sales and marketing
Synopsis
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
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