A Branded World
- Author Michael Levine
- Narrator Lloyd James
- Publisher Blackstone Publishing
- Run Time 10 hours and 23 minutes
- Format Audio
- Genre Sales and marketing.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- £7.99
- £6.99
- £5.99
- £4.99
- £3.99
Listen to a sample
What to expect
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Critics Review
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“A terrific guide to the role that PR plays in marketing today.”
Al Ries, author, The Fall of Advertising and the Rise of PR -
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
Jack Trout, author, A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius -
“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
Howard J. Rubenstein, President, Rubenstein Associates, Inc. -
“Full of useful pointers.”
Audiofile
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