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Guerrilla P.R. 2.0
- Author
- Michael Levine
- Narrator
- Tom Weiner
- Publisher
- Blackstone Publishing
- Publish Date
- 2 September 2009
- Run Time
- 9 hours 21 minutes
- Format
- Audiobook
What to expect
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success.
Critics Review
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“With an encouraging tone and a splash of humor, the author introduces readers to the PR pro‘s mindset…Instructive and entertaining…a clear-eyed and clever bible for the enterprising grassroots publicist.”
Publishers Weekly
User Reviews
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Details
- Author
- Michael Levine
- Narrator
- Tom Weiner
- Duration
- 9 hours 21 minutes
- Release Date
- 2 September 2009
- ISBN
- 9781481585262
- Format
- Audiobook
- Publisher
- Blackstone Publishing
- Genre
- Public relations, Business and Management, Entrepreneurship, Small businesses and self-employment
Synopsis
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success.
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