A Year of Creativity

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What to expect

Bloomsbury presents A Year of Creativity by Kathryn Jacob and Sue Unerman, read by Tania Rodrigues

A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.

This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.

The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

Critics Review

An atlas of creativity that celebrates the best of our wild, unpredictable and generous humanity just at the time that the algorithmic world is trying to tame, predict and cost it.
Screenwriter & Award-Winning Novelist
A masterclass in harnessing innovation. Essential for leaders aiming to inspire and drive creative excellence.
Managing Director, Consumer Revenue, Financial Times
A Year of Creativity is a game changer. Kathryn and Sue have written an important and entertaining book. The best business book I’ve read this year.
Head of Sales, EMEA, Spotify
Well worth a read for leader looking to unleash creativity and innovation in their organisations. Sue and Kathryn provide a practical guide on how to master the art and science of creativity within business, from their lived experience leading transformations.
Partner, Digital Strategy, Innovation & Experience Design, EY
This book ignites innovation, challenging business leaders to embrace creativity as the ultimate competitive advantage. A must-read for forward-thinking executives.
CEO, TBWA London
A rallying call for creativity in all areas of business, full of useful anecdotes and tips on how everyone can be more creative.
UK CEO, Ocean Outdoor
A book for all seasons – A Year of Creativity synthesises best-in-class thinking designed, no less, to ward off the banishment of wonder! With endless inspiration and provocation packed into its 52 creative techniques, Kathryn and Sue showcase how creativity is a superpower able to drive innovation, and how this intangible force demands positivity and regular flexing. So, if you’re ready to ditch the cynicism and lose the ennui, let this book inspire you to step outside your comfort zones and take transformational action.
Global Content Director, Reuters Plus

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