Artificial Intelligence for Marketing
- Author Jim Sterne
- Narrator Gary Allan Poe
- Publisher Ascent Audio
- Publish Date 24 April 2018
- Run Time 11 hours and 10 minutes
- Format Audio
- Genre Business and Management, Enterprise software, Information technology: general topics, Operational research, Sales and marketing.
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What to expect
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
● Speak intelligently about Artificial Intelligence and its advantages in marketing
● Understand how marketers without a Data Science degree can make use of machine learning technology
● Collaborate with data scientists as a subject matter expert to help develop focused-use applications
● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
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