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Emotion by Design by Greg Hoffman

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Emotion by Design

Author
Greg Hoffman
Narrator
Greg Hoffman
Publisher
Random House
Publish Date
7 April 2022
Run Time
9 hours 2 minutes
Format
Audiobook
Genre
Sales and marketing, Management: leadership and motivation, Advertising, Business strategy

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What to expect

Brought to you by Penguin.

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation, or understanding how to turn a mere campaign into a global movement.

The result is revelatory way to build your creative advantage, developed during a career at the coolest brand on earth. We can all harness the power of Emotion by Design.

© Greg Hoffman 2022 (P) Penguin Audio 2022

Critics Review

  • A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better.

    Seth Godin

  • A transformative and intensely personal journey building one of the world's most important, groundbreaking brands . . . A must-read.

    Laszlo Bock, author of WORK RULES!

  • A gripping insight into the creation of some of the most iconic marketing in history.

    Bruce Daisley, author of THE JOY OF WORK

  • The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously.

    Steven Bartlett, author of HAPPY SEXY MILLIONAIRE

See more reviews
  • So inspirational . . . I couldn't put it down.

    Chris Evans

  • This is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company.

    Jake Humphrey, author of HIGH PERFORMANCE

  • An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.

    Rory Sutherland, Vice-Chairman, Ogilvy and author of ALCHEMY

  • In this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger . . . A must-read for any marketer, businessperson or creative.

    Nir Eyal, author of HOOKED and INDISTRACTABLE

  • Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime.

    Mary Portas

  • Filled with remarkable stories . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before.

    Professor Jonah Berger, Wharton Business School, author of CONTAGIOUS

User Reviews

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Details
Author
Greg Hoffman
Narrator
Greg Hoffman
Duration
9 hours 2 minutes
Release Date
7 April 2022
ISBN
9781529189919
Format
Audiobook
Publisher
Random House
Genre
Sales and marketing, Management: leadership and motivation, Advertising, Business strategy

Synopsis

Brought to you by Penguin.From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation, or understanding how to turn a mere campaign into a global movement.The result is revelatory way to build your creative advantage, developed during a career at the coolest brand on earth. We can all harness the power of Emotion by Design.© Greg Hoffman 2022 (P) Penguin Audio 2022

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