We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli.
Everyday Bias is an important guide to seeing oneself the way others might.
Ken Burns, Historian and Filmmaker
Both thoughtfully situated in its philosophical context while also making effective use of up-to-date scientific research,
Everyday Bias is critically valuable in the era where AI technologies are becoming pervasive. This book will be valuable both to users and developers of AI technologies who want to better understand how these systems risk perpetuating the bias that is already ubiquitous in the world.
Benjamin Roome, Artificial Intelligence Ethicist and Founder of Ethical Resolve
This new edition of
Everyday Bias deepens our understanding of the human dynamics of decision-making by expanding beyond face-to-face human interaction into an exploration of how bias shapes and is shaped by artificial intelligence and social media. At a time when our lives are being increasingly influenced by these technologies, this is an important and valuable read! I strongly recommend this book!
George Halvorson, former CEO, Kaiser Permanente
In this new edition, Howard and Jake Ross have gone beyond their important work in helping leaders understand the function and impact of bias. They now show us how even our technological worlds of AI and social media can be deeply impacted by and can correspondingly spread bias and misunderstanding. Given the importance of these technologies in our modern world, this book is essential reading!
Maureen Jules-Perez, Divisional CIO, Capital One
This book should be on every executive's desk. Howard and Jake Ross cut through the noise with clarity and compassion, reminding us that bias isn't a flaw in a few bad people, it's a feature of every human brain. The question is what we do about it.
Everyday Bias gives us the tools. Our organizations and our people deserve nothing less.
Sheila A. Robinson, CEO, Executive Woman Media
Ever since reading
Everyday Bias more than a decade ago, I have returned repeatedly to the insights the book offers. The new edition is even more compelling given today’s climate where bias and prejudice seem to drive us further away from our humanity. The examples and lessons in this book are important for all of us to hear.
Robert Wm. Blum, William H. Gates Sr. Professor, Department of Population, Family and Reproductive Health, Johns Hopkins University, and Director, Johns Hopkins Urban Health Institute, USA
In
Everyday Bias, pioneering thought leader Howard J. Ross reshaped how millions of readers understand unconscious bias—not as a moral failing of a few, but as a fundamental feature of being human. In this new edition, coauthored with his son Jake Ross, that insight is brought urgently into the present moment, where technology, polarization and accelerating social change have raised the stakes even higher. At once deeply human and sharply contemporary, this is a vital guide for anyone seeking to navigate a complex world with greater wisdom, compassion and responsibility.
Glen Fulmer, Executive Director, National Center for Race Amity
Howard and Jake Ross take the reader on a fascinating journey into what it means to be human. Rather than berate our biased brains, they acknowledge the ubiquity of bias and illustrate how various forms of bias manifest in our daily lives, in the media we consume, the perceptions we form, and the decisions we make. Written as a mix of personal stories, historical anecdotes, and research from relevant fields, and with timely new chapters on bias in technology and artificial intelligence, this second edition is an engaging read from start to finish!
Sukhvinder S. Obhi, Professor of Psychology, Neuroscience and Behaviour, McMaster University, Canada
The second edition of
Everyday Bias contains a rich set of resources to counter the problems of bias that exist in our workplaces, our virtual spaces, and in society generally. The book focuses on a simple idea: that attention to our conscious and unconscious programming will allow us to be freer and can inspire us to treat others equitably. The authors’ advice is worth reading by anyone concerned with helping people flourish and assisting organizations to act more equitably in their approach to human concerns.
Atiba R. Ellis, Morris G. Shanker Professor of Law, Case Western Reserve University, USA
The first edition of
Everyday Bias offered a deep understanding of the science of unconscious bias in the context of work that was done with many of the world's leading organizations, leading to a treasure trove of practical insights. In this new edition, Howard and Jake Ross not only bring in up to date research and examples but expand into exploring how these dynamics impact us in our increasingly digital world, particularly in our increasing reliance on AI and our collective obsession with social media. This book is essential for leaders who are seeking to build inclusive cultures that bind rather than divide us.
Shubhro Sen, Executive Director, Venture Development Center, Assistant Vice Provost for Research and Strategic Initiatives, UMass Boston, USA
The real genius of
Everyday Bias is that it allows all of us to better understand bias without the guilt that often prevents us from addressing it. The P.A.U.S.E. model is a groundbreaking shift in how to reconcile bias in an empowering way that will create stronger organizations and nations, better equipped to leverage the strength of difference. And the additional sections on bias in AI and social media couldn’t be more important for today’s world!
Steve Pemberton, author of A Chance in the World and The Lighthouse Effect
Another gem that promises and delivers validated and practical methods for understanding our own biases. This book stands out as an invaluable guide to recognizing one’s own biases and how to effectively interrupt our usual patterns of thinking and behavior. Moreover, it offers fresh thinking through vivid examples of promising practices to disrupt unconscious bias by organizations and corporations. This second edition blends evidence-based data, rigorous analytical research and invaluable personal knowledge to ensure every reader finds new and important insights.
Marc A. Nivet, Chief Diversity Officer, Executive Vice President for Institutional Advancement and Professor, UT Southwestern Peter O'Donnell Jr. School of Public Health, USA
We know so much more about the human brain and bias since Howard Ross first wrote his invaluable guide. Reading this second edition taught me many new, useful tactics for creating inclusive and equitable spaces. The writing style is so warm and welcoming, that even when explaining complicated concepts, it's hard to put the book down. Highly recommended for those who want to make the world a kinder and more just place.
Celeste Headlee, NPR Journalist, author of We Need to Talk: How to Have Conversations That Matter and podcast host of Women Amplified
Father-and-son Howard and Jake Ross remind us how profoundly the past two decades have reshaped the way we think, live and connect. From a global pandemic to the rise of the attention economy, from algorithmic bias to our daily interactions with artificial intelligence, we are navigating a world unlike any before it. As a futurist and a daily user of AI, I appreciate the research, thoughtfulness, and balanced approach woven throughout this updated edition. It's an easy, yet compelling read, one that not only helps us understand bias in a rapidly evolving world but leaves us with a powerful and hopeful conviction: We can transcend.
Margaret Regan, Founder of Inclusion Allies Coalition
In this new edition of
Everyday Bias, we are the beneficiaries of extensive research and clear explanations about why we human beings engage in unconscious judgments. And we are shown how we can learn not to act on our unconscious biases about people who are different from us.
Johnnetta B. Cole, President Emeritus, Spellman College and Bennet College for Women, USA