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From What Is to What If

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What to expect

“Big ideas that just might save the world”—The Guardian

The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.

In these times of deep division and deeper despair, if there is a consensus about anything in the world, it is that the future is going to be awful. There is an epidemic of loneliness, an epidemic of anxiety, a mental health crisis of vast proportions, especially among young people. There’s a rise in extremist movements and governments. Catastrophic climate change. Biodiversity loss. Food insecurity. The fracturing of ecosystems and communities beyond, it seems, repair. The future—to say nothing of the present—looks grim.

But as Transition movement cofounder Rob Hopkins tells us, there is plenty of evidence that things can change, and cultures can change, rapidly, dramatically, and unexpectedly—for the better. He has seen it happen around the world and in his own town of Totnes, England, where the community is becoming its own housing developer, energy company, enterprise incubator, and local food network—with cascading benefits to the community that extend far beyond the projects themselves.

We do have the capability to effect dramatic change, Hopkins argues, but we’re failing because we’ve largely allowed our most critical tool to languish: human imagination. As defined by social reformer John Dewey, imagination is the ability to look at things as if they could be otherwise. The ability, that is, to ask What if? And if there was ever a time when we needed that ability, it is now.

Imagination is central to empathy, to creating better lives, to envisioning and then enacting a positive future. Yet imagination is also demonstrably in decline at precisely the moment when we need it most. In this passionate exploration, Hopkins asks why imagination is in decline, and what we must do to revive and reclaim it. Once we do, there is no end to what we might accomplish.

From What Is to What If is a call to action to reclaim and unleash our collective imagination, told through the stories of individuals and communities around the world who are doing it now, as we speak, and witnessing often rapid and dramatic change for the better.

Critics Review

  • “At last, a design for our dreams. I believe we have a debt of honour to take action. Please read this book and defy the herd. Are we golden or are we debris?”—Mark Stewart, musician, The Pop Group and Mark Stewart & The Maffia

  • “I love this book. It is an extraordinary, reality-based report on people around the world applying the power of imagination to rebuild relationships and create a fulfilling, creative, and possible human future together. An essential read for all who care.”—David C. Korten, author of Change the Story, Change the Future and When Corporations Rule the World

  • “When it comes to tackling climate change or the numerous other threats to our global environment, the greatest challenge we face today may be the belief that the damage is beyond the point of repair, that we lack agency in addressing the problem, for that leads us down the same path as outright denial—a path of inaction. In From What Is to What If, Rob Hopkins shows us a different path, one of action, hope, and engagement. Read this book and join the battle to preserve our planet.”—Michael Mann, distinguished professor, Pennsylvania State University; coauthor of The Madhouse Effect

  • “Rob Hopkins has long been a leader in imagining how we could remake our societies for the benefit of nature and humankind. His new book is a powerful call to imagine a better world. It should be widely read and appreciated.”—Christiana Figueres, former Executive Secretary, United Nations Framework Convention on Climate Change; lead negotiator, Paris Climate Agreement

  • “I couldn’t stop reading this book, and ideas just wouldn’t stop popping into my head. Rob Hopkins puts imagination back at the heart of future-dreaming, offering us an irresistible invitation to dream bigger and then make those dreams a reality. For anyone seeking a renewed sense of possibility, this one’s for you.”—Kate Raworth, author of Doughnut Economics

  • “If we could set our imaginations free to explore the possibilities of how to make this world a better place, it would be remarkable indeed. And as this brave and powerful book argues, our very survival may depend upon it. We have nothing to lose by following the ideas set out in these pages, and everything to gain.”—Scott Barry Kaufman, psychologist, Columbia University; coauthor of Wired to Create

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