X-Book

Going Mainstream

Get in the xigxag app
Already purchased

Click to open directly in the xigxag app.

This book is not purchasable in your country. Please select another book. Pre-order Buy Now €{{ price }} Send as a gift
How does xigxag pricing work?

Listen to a sample

What to expect

'Piercingly revelatory ... a tour de force' - Carl Miller, author of The Death of the Gods

'...a must-read ' - Eliot Higgins, author of We Are Bellingcat

'A timely and frighteningly revealing book' - Richard Kerbaj, author of The Secret History of the Five Eyes

The internationally bestselling author of Going Dark: the secret social lives of extremists (A Telegraph Book of the Year) returns to explore why radical ideas are increasingly infiltrating politics, popular culture and our everyday lives.

Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers spread dangerous myths to millions. Going Mainstream asks the question: What is happening here?

Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before. Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build sophisticated networks funded by dark money.

Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she speaks to the activists and educators who are fighting to turn the tide.

Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.

Critics Review

'A sober and sobering read that helps disentangle an important though often misunderstood phenomenon'
Sunday Business Post
'A haunting and essential account of how so many people around the world have embraced extreme ideas'
author of Hate in the Homeland
'A timely and frighteningly revealing book. It should be on the shelves of every Western spy agency working to defeat extremist ideologies'
Richard Kerbaj, author of The Secret History of the Five Eyes
'Piercingly revelatory ... a tour de force'
Carl Miller, author of The Death of the Gods
'Riveting and often deeply disturbing ... A punch to the stomach'
The Sunday Times on Going Dark
'With unparalleled insight and urgency, Ebner reveals the dangerous spread of extremist beliefs. This book is a must-read for anyone who wants to understand the terrifying new reality we face'
Eliot Higgins, author of We Are Bellingcat
'Fascinating and important'
Spectator on Going Dark
'Ebner has done some gutsy, thought-provoking research'
Sunday Telegraph on Going Dark, a Telegraph Book of the Year
'Engaging and visceral ... Reads like a thriller'
Financial Times on Going Dark

More from the same

Author

Narrator

About xigxag and the x-book®

Discover the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed to simplify finding, purchasing, and enjoying your favourite books in audio format. Our flexible pricing model makes bestselling audiobooks affordable, offering the best audiobook deals without the need for a subscription. You can also give the perfect gift with our convenient audiobook gift cards and in-app audiobook gifting options.

A core differentiator of xigxag is our groundbreaking listen-and-read x-book® technology, which delivers a truly immersive digital book experience. This unique innovation seamlessly combines the audiobook, text, and images into a brilliant, integrated format, complete with exclusive audiobook features and a next-generation digital reading experience. Our growing x-book selection is easily discoverable by looking for the distinctive purple x-book® ribbon, or by simply filtering your search by ‘x-book’.

Beyond our technology, xigxag is committed to sustainability and ethical practices, ensuring a guilt-free listening experience from an exceptional digital book platform. As the only B Corp certified UK audiobook service, we stand as a leader in audiobook innovation and a compelling alternative to big tech. Our commitment extends to delivering extraordinary customer service, provided by our friendly UK support team.

Effortlessly search audiobooks, gain insights from honest audiobook reviews evaluating both the content and narration, and easily discover hidden gems. You can download or stream top audiobook titles anytime, anywhere, guaranteeing the best possible listening experience on the UK’s best independent audiobook app. Experience the future of audiobooks today.