No B.S. Marketing to the Affluent
- Author Martin J. Fischer
- Narrator Tim Fannon
- Publisher Ascent Audio
- Publish Date 2 September 2025
- Run Time 6 hours and 58 minutes
- Format Audio
- Genre Direct marketing / telemarketing, Entrepreneurship, Market research, Sales and marketing management, Small businesses and self-employment.
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What to expect
However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.
In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:
● Use ten surprising emotional buy triggers the affluent find irresistible
● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
● Use Kennedy's Million-Dollar Marketing System—a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
● And more
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