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Outsmarting Goliath
- Author
- Debra Koontz Traverso
- Narrator
- Anna Fields
- Publisher
- Blackstone Publishing
- Publish Date
- 28 September 2009
- Run Time
- 7 hours 53 minutes
- Format
- Audiobook
What to expect
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:
Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizerCritics Review
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“Outsmarting Goliath is a must-read for every small business owner who doesn’t want to stay small.”
Don Taylor, co-author of Up Against the Wal-Marts
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“Entrepreneurs anxious to wrestle customers away from behemoth corporations will find a gold mine of guidance in this excellent resource.”
Today’s Librarian
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“Anna Fields’ narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout…Practical in all respects, this little reference will make you and your small business grow exponentially.”
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Details
- Author
- Debra Koontz Traverso
- Narrator
- Anna Fields
- Duration
- 7 hours 53 minutes
- Release Date
- 28 September 2009
- ISBN
- 9781481561136
- Format
- Audiobook
- Publisher
- Blackstone Publishing
- Genre
- Business strategy, Market research
Synopsis
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include: Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer
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