Outsmarting Goliath
- Author Debra Koontz Traverso
- Narrator Anna Fields
- Publisher Blackstone Publishing
- Publish Date 28 September 2009
- Run Time 7 hours and 53 minutes
- Format Audio
- Genre Business strategy, Market research.
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What to expect
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:
Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizerCritics Review
“Outsmarting Goliath is a must-read for every small business owner who doesn’t want to stay small.”
“Entrepreneurs anxious to wrestle customers away from behemoth corporations will find a gold mine of guidance in this excellent resource.”
“Anna Fields’ narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout…Practical in all respects, this little reference will make you and your small business grow exponentially.”
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