Purple Cow
- Author Seth Godin
- Narrator Seth Godin
- Publisher Penguin Books Ltd
- Publish Date 24 November 2020
- Run Time 2 hours and 59 minutes
- Format Audio
- Genre Advice on careers and achieving success, Business innovation, Sales and marketing, Sales and marketing management.
Flexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only £3.99.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price per title
- £8.99
- £7.99
- £6.99
- £5.99
- £4.99
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Listen to a sample
What to expect
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
© Seth Godin 2005 (P) Penguin Audio 2020
| Author | Seth Godin |
|---|---|
| Narrator | Seth Godin |
| Duration | 2 hours and 59 minutes |
| Release Date | |
| ISBN | 9780241992203 |
| Format | Audiobook |
| Publisher | Penguin Books Ltd |
| Genre | Advice on careers and achieving success, Business innovation, Sales and marketing, Sales and marketing management |
| Availability | AU, GB, IE |
More from the same
Narrator
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK’s only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at £8.99. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from £3.99. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.